100 Point Challenge- who are we?

Here in Stockholm the weather is warming up (...), the days are getting longer and spring has definitely arrived. With the 2018 100 Point Challenge season beginning in March, we thought it was time to give you an idea about who sits behind the lense here at 100 Point Challenge- who we are and why we do what we do…



Enter Dan. Health economist, avid runner, endurance event co-founder, and a seriously formidable trivia opponent, Dan is also our founder and director here at the 100 Point Challenge.


So how does an Aussie from Perth end up creating a city discovery game based in Sweden? Moonlighting as a running tour guide whilst working as a health economist (check out his his other venture, Run With Me), over time Dan realised that he knew more about Stockholm than many of his Swedish friends. He decided to create a game to encourage people to engage with their own city, in an interactive, novel way.

“People are always looking for new experiences, and a lot of people don’t know much about where they live. I wanted a fun way for people to engage with their own city, and with each other”.  

So Dan created the 100 Point Challenge as a way to give back a few hours of discovery, surprise and some good old-fashioned play, whilst showcasing his adopted home. The current versions of the game have been rigorously researched and tested, over and over, and are always evolving. "I started with one version of the game, but now we have 3, which means we can offer challenges that suit locals, as well as tourists”

 Photo credit: Anna Millan 

Photo credit: Anna Millan 

An avid traveller, Dan is no stranger to the joys of new environments. He spent a year living and travelling in Central and South America, and was living in Sydney and London before moving to Stockholm. As a curious person, Dan knows what it is like to arrive in a new city and start looking for interesting ways to sightsee, and to learn about the local history and culture.

“I think that a lot of travellers are tired of the conventional ways to see a new city. Some people will be fine to arrive, do a walking tour, and tick the check box on the main sights, but more and more people are looking for something more than that. I want city sightseeing to be more engaged, more fun, and more memorable.”

For now, keeping the game analogue in an ever-digitised world has been looked upon favourably, with many people tired of staring at a screen. But changing the format to incorporate a digital component is also being considered. "There are a lot of interesting things going in the tech space, especially here in Stockholm, so we are definitely not ruling it out”, says Dan. 

“But for now, the focus is on giving people a reason to lift their head up, to be more observant, to engage with each other, and to experience what’s already around them. We don’t need an app to do that.”
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If you are looking for something new to do in Stockholm on the weekend, for a birthday, with your colleagues, check out our different challenges here.

You can also read more about Dan’s Swedish journey here.


Anna Millan